There are also changes in the first and second place. Apple has the highest market share of wearable device unit shipments worldwide with 31.7 percent as of 2019. Apple stock almost doubled in 2019, driven by strong supply chain data for the iPhone as investors were buoyed by encouraging demand for the iPhone 11. This will result in lower than expected sales for Apple over the next quarter or two. Consumer demand will be tepid in China and other countries impacted by the virus. Source: MOBILE DEVICES MONITOR – Q4 2020 (Vendor Region Countries), *Ranking is according to latest quarter. Huawei captured a massive 60% share of the 5G smartphone market. Apple was the fastest-growing OEM (32% YoY) during the quarter. Xiaomi managed to increase smartphone shipments by 16.5% to 32.4 million units and was the top-performing manufacturer in the fourth quarter of 2019. Meanwhile, Huawei’s, Oppo’s, and Vivo’s market shares almost tripled over the same period—collectively holding close to 67% of the Chinese smartphone market. It leads to a massive 21% decline in Huawei’s global market share in comparison to Q3 2019. Samsung continued to lead the global smartphone race with a share of 17.3% while Huawei, Xiaomi, and OPPO have market shares of 14.3%, 8%, and 7.5%, respectively. The market share for BBK Group (OPPO, Vivo, Realme, and OnePlus) has increased from 20% in Q2 to 22% in Q3 2020. Xiaomi was able to regain the number three spot, overtaking Apple for the first time. Overall, with almost 19% market share for both OPPO and Vivo, the brands became the second and third largest brands in China, respectively. The wearable device industry is dominated by Apple, Xiaomi, Samsung and Fitbit. Our seminars and workshops for companies and institutions are popular and available on demand. The smartphone market share numbers are from: Data on this page is updated every quarter. The sustained decline can be attributed to the overall economic downturn in China which has resulted in consumers’ prolonged replacement cycles for smartphones. Except for Huawei, all major OEMs underwent YoY decline. Apple and Xiaomi Increase Share in a Slowing Smartphone Market The major contributor to the growing wearable market is Apple, which topped the list in terms of market share and shipments. China’s Smartphone sales fell by 22% YoY (Year-on-Year) in Q1 2020. As you can see in the screenshot below, Apple’s market share remains pretty much the same as last year. Apple didn't have a 5G phone in the market… If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries. Giving way to Samsung to take back the top spot with 80.2 million units. The Silicon Valley-based giant accounted for 12% of all smartphone shipments in August, the exact same market share it held in April. Several partner stores have been shut in China and those operating are experiencing low customer traffic and shorter working hours. While some are delaying smartphone upgrades others are buying other electronic products to satisfy their desire for freshness. IDC data mentions that Apple now ranks fourth in the list of smartphone manufacturers by market share rankings. Notably, this was also the first time when Xiaomi surpassed Apple to capture the third spot. However, last month Apple confirmed that it will miss revenue guidance for the March quarter due to the coronavirus outbreak which will temporarily result in a constrained supply of the company's flagship product. Xiaomi market share was 13%. OPPO market share was 9%. The research group further forecasts that iPhone sales in China rose 39% in the fourth quarter. Market research firm Gartner reported Tuesday that the global smartphone market contracted by 0.4% year over year in the fourth quarter of 2019 and declined 1% in 2019. OPPO and Vivo secured one spot each on the bestselling models list with their flagships, the R15 and the X21. ; According to StatCounter, in 2020, Android owned 71.93% of the worldwide mobile operating system market share while iOS took 27.47%. We provide syndicated research reports as well as tailored. Returns as of 04/01/2021. However,5G smartphone sales grew sequentially by about 120%. Apple shipped 10.6% fewer iPhones in the third quarter of 2020 as compared to the same period last year, according to IDC data. Huawei continued to lead the market with 45% share in Q3 (in smartphone sales). Samsung has gathered a total of 266.7 million shipments for 2020 with a 20.6% of market share. In Europe, the iPhone-maker logged 18 per cent market share, and Xiaomi stood at … Other vendors, like HTC, Motorola, Nokia, ZTE, and OnePlus, market share was 29%. Huawei's China market share fell from 44.3% to 41.2%, and its shipments to Europe fell 25%, while Xiaomi gained in both regions. Xiaomi maintains the number 3 spot with an estimated 19% share of the market, the same with Apple. iOS vs. Android Smartphone Market Share Data. Next: Apple Watch SE Vs… Apple‘s iPhones shipped less than six million, with a 6% market share, the lowest level in a year. Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Samsung is back on top as the world’s biggest smartphone vendor one quarter after losing its spot to Huawei. Overall, with almost 19% market share for both OPPO and Vivo, the brands became the second and third largest brands in China, respectively. In the fourth quarter of 2019, iPhone shipments rose 7.8% to 69.5 million units, easily outpacing the overall market. Two operating systems compete for a piece of the global mobile pie. “Xiaomi moved aggressively to seize [market share] from Huawei,” said Mo Jia, analyst at Canalys. Google’s Android and Apple’s iOS combined represent 99% of the global mobile OS market. Though Apple has expanded its ecosystem to include several revenue streams, the iPhone still accounts for the majority of company sales. Market data powered by FactSet and Web Financial Group. A report from Counterpoint Research forecast market share numbers of 15.8 percent for Xiaomi, 15.4 percent for Huawei and 12.2 percent for Apple, according to TechCrunch. Stock Advisor launched in February of 2002. Not only is the Apple Watch a more expensive product to begin with, but it is competing with multiple models from Xiaomi (and other brands), all of which target different buyers, while at the same time continuing to increase in market share year after year. This means that every other major competitor in China – companies like Xiaomi, Oppo, Vivo, and Apple – experienced double-digit declines as Huawei shipped 64% of its phones to the home country. Do you wonder which phone to choose Apple iPhone SE (2020) VS Xiaomi Mi 9. With this, Xiaomi was able to beat Cupertino-based Apple at the third spot, which only sold 43.2 million or 12.4% market share.. Apple and Xiaomi were the only vendors in the top five to achieve growth in the fourth quarter of 2019. Xiaomi’s smartphones offer higher specs at lower prices when compared to Galaxy smartphones. Honor 7C was the fifth best selling model during the quarter. Xiaomi's low-end portfolio, particularly the … Consumer demand continues to remain divided. #Huawei includes HONOR. We’re motley! Xiaomi is still in the recovery stage in Q2 when compared to last year but increased 8% QoQ. Apple… But the growth was still down 14% YoY. See a detailed comparison of technical specs and features /camera, screen, memory, CPU, dimensions, weight and more/ + photos, opinions and video. T4 can help you with market research into the global smartphone market, Apple's iPhone market share… Apple iPhone X continue to surpass iPhone 8 sales in China due to decline in price and offers running during the quarter. 2019 – Another Turbulent Year Ahead for Automakers? As the worldwide smartphone market showed signs of improvement in the third quarter of this year, Xiaomi surpassed Apple for the first time with a 13.1 per cent market share … Still, even with this decline, Apple is far ahead of the competition, as Counterpoint says Xiaomi and Samsung both held around 6% of the wireless earbud market share for the entire year. It’s the same mantra that Samsung followed while competing with Apple. Market consolidation is apparent in China, with the. Our growing team of industry analysts and thought leaders should address all your needs. Apple ended Q4 with a market share of 17.1%, up from 15.8% in the prior-year quarter. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. Get in Touch, @2021 copyrights Counterpoint Technology Market Research | All rights reserved, China Smartphone Market Share: By Quarter, MOBILE DEVICES MONITOR – Q4 2020 (Vendor Region Countries), INFOGRAPHIC: CY 2020 | Mobile Market Monitor, Smart Home Market Witnessing Rapid Growth, Average Smartphone NAND Flash Capacity Crossed 100GB in 2020, Canada Moves to Expand Broadband Access to Remaining 10%, Vietnam Soars in Global Supply Chains on Favourable Conditions, True Wireless Hearables Market Beats Expectations in 2019 with Apple to Continue Dominating in 2020, Top Five Smartphone Brands in Nigeria Capture a Record 84% Share in Q2 2019, Nokia Leads the Global Rankings in Updating Smartphone Software and Security. Gartner predicts that iPhone sales returned to growth after four consecutive quarters of year-over-year decline. This is a short-term headwind that dragged Apple shares lower by 13% in the last week of February. 1 position with 17.3% market share. In addition, other factors affecting sales in Q1 2019 includes the lack of new product launches. ... Xiaomi also … Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer. Consulting and customized work on the above topics is provided for high precision projects. Xiaomi was the big winner in Europe last year. “There was symmetry in Q3, as Xiaomi added 14.5m units and Huawei lost 15.1m. Cumulative Growth of a $10,000 Investment in Stock Advisor, Apple and Xiaomi Increase Share in a Slowing Smartphone Market @themotleyfool #stocks $AAPL $XIACF, 2 Top Growth Stocks to Buy in a Market Crash, These 6 Dividend Stocks Pay $82 Billion a Year, Combined, to Their Shareholders, Apple Is on Its Way to Becoming a Bigger Player in This Market, There's No Stopping Apple's iPhone "Supercycle," Says Analyst, Copyright, Trademark and Patent Information. Click here to read about the China smartphone market in Q4 2020. This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. Canalys reports that Xiaomi’s market share represents a staggering 91% annual growth. Xiaomi outperformed the market as the only major OEM to achieve a positive YoY growth in Q3 in China. Meanwhile, in terms of the overall 2020 market share, Samsung leads, followed by Apple, Huawei, Xiaomi, and vivo. The rise is supposedly due to strong gains in India and China. Samsung’s lead is mostly due to the company’s selection of budget devices, which fare well in developing markets such as India. In fiscal 2019, the iPhone generated 54.8% of total sales. The iPhone struggled to win over consumers in most major markets as competitors continue to eat away at Apple’s market share. China Smartphone Shipments Market Share (%). iPhone also generated strong demand from international markets of the United Kingdom, France, Brazil, India, and Germany. The growth was driven by Xiaomi’s expansion in the offline segment with aggressive promotions, By the end of Q1 2018 four out of the top five smartphone OEMs had already launched their devices with notch displays in China, Apple is now back to YoY growth in the first quarter since Q1 2015, which is an indication that its older generation iPhone user base is now upgrading. Smartphone sales in China recovered slowly with 6% QoQ growth in Q3. This data represents the Chinese smartphone market share by quarter (from 2018-2020) by top OEMs. Huawei slipped to the second spot, with its 51.7 million units shipped, translating to 14.9% market share. This was mainly driven by the strong performance in India and established presence in China in 2020Q3. However, Apple remained ahead of Xiaomi in smartphone market shipment in Europe in Q3 of 2020. Apple market share was 12%. This graph shows the market share of mobile vendors worldwide based on over 10 billion monthly page views. Apple was a close second, with a market share of 24%. For detailed insights on the data, please reach out to us at contact(at)counterpointresearch.com. Apple saw a dip in its smartphone market share in China as the company was overtaken by local rival Xiaomi, a seller of low-priced handsets that has been making waves in the country's tech industry. Huawei reached its highest ever share in China capturing 46% of sales volumes. As the largest smartphone market in the world, the start of 2019 continues the sluggishness from H2 2018. Apple remained stable; Xiaomi benefited the most Apple successfully maintained its market share in the final months of its upgrade cycle. Please touch base for any queries or insights on tech industry. For the first time ever, Apple has been overtaken by Xiaomi in smartphone market shares. Xiaomi overtook Apple for the first time with a market share of 13.1 percent, achieving a 42 percent growth. This might be an expected result, but Xiaomi toppling Apple to emerge as the third biggest phone maker in the world will catch you by surprise. Apple also found success with the iPhone 12, which was its best European launch ever, but Samsung struggled because of the Galaxy S20 line. Its smartphone sales almost doubled as it ate up Huawei's market share. Among the top five manufacturers, Apple (NASDAQ:AAPL) and China's Xiaomi (OTC:XIACF) were the only players to increase market share in the smartphone space in Q4. However, its sales have started to decline. Apple seems to have benefited from attractive pricing models for its latest lineup of smartphones as well as price reductions for previous-generation models, explained Gartner's Vice President of Research, Annette Zimmermann. Xiaomi’s climbed to third position with 13.1% market share & witnessed a considerable growth of 42% year-over-year. Xiaomi grew 75% QoQ contributing 13% in total smartphone shipment. Even with a decline in sales, Samsung held on to the No. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. One of the key reasons for the success of Honor 7C was its aggressive pricing (RMB 1100) & sales during, Huawei continues to lead the Chinese smartphone market with 22% market share followed by OPPO and vivo with 18% and 16% share respectively, Xiaomi (+51%) and Apple (+32%) were the fastest growing brands among the top five, Xiaomi was the fastest growing brand in China during the quarter. ; In 2020, Sensor Tower reported that global consumer spending in mobile applications peaked at a record $111 billion, a significant 30% rise from 2019.